They will choose what to say and how to say it before the newscast begins. The information source starts the process by choosing a message to send, someone to send the message to, and a channel through which to send the message.Ī sender can send a message in multiple different ways: it may be orally (through spoken word), in writing, through body language, music, etc.Įxample: An example of a sender might be the person reading a newscast on the nightly news. They are the person (or object, or thing – any information source) who has the information to begin with. The Shannon Weaver model starts with the sender or “information source”. The Shannon Weaver model mathematical theory of communication follows the concept of communication in a linear fashion from sender to receiver with the following steps: 1.
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